Client’s luxury laptop, The Adamo, was released under the campaign of “True Love.” Goal was to create a microsite that prompted people to tell the world their true love. Everything from their spouse to their favorite dessert. Each post created a tiny pinhole to slowly reveal the new Adamo laptop prior to launch. To increase revisits, imagery changed throughout the day, as well as the color scheme depending on if you visited during the day or night.

Concept & Design.