Livescribe smartpens let you capture words, diagrams, scribbles, symbols and audio - syncing everything you hear to what you write. This allows users to write less and listen more – knowing the smartpen will capture everything.  You can then transfer your notes to your computer, search for key phrases and create custom virtual notebooks to better organize your notes.

The “Burden Ball” campaign was conceived to playfully highlight the mass amounts of scattered information we’re all expected to know, remember and recall in our day to day lives, and how the Livescribe smartpen can help alleviate some of that burden.

Concept, Art Direction & Design.