Livescribe smartpens let you capture words, diagrams, scribbles, symbols and audio - syncing everything you hear to what you write. This allows users to write less and listen more – knowing the smartpen will capture everything.  You can also transfer your notes to your computer, search for key phrases and create custom virtual notebooks to better organize your notes.

The friendly “Hello” campaign was conceived to simply and beautifully showcase the high-tech product in action while highlighting a variety of user scenarios in an approachable way.

Concept, Art Direction & Design.