Client tasked us to create a fun, shareable experience through their Facebook page. So, we decided to play off the variety of workday personalities we all take on, as a fun device to spread the word about Livescribe’s smartpen technology.

Hand drawn icons representing characters ranging from positive (The Hammer, The Machete) to humorous (The Brown Noser, The Aftermath) were created to add fun visuals to personalized comments that colleagues would send to each other throughout their work day.

So if you wanted to send a note to your colleague about his late arrival that morning because of a crazy happy hour from the night before. You’d attach “The Aftermath” (hungover) icon to your message.

Concept, Art Direction, Illustration & Design.