Client wanted to see a fun campaign that acknowledged the love/hate relationship that many people have for Crocs footwear. To keep a positive spin, I focused the campaign on empowering, anti-fashion-establishment messaging to embolden Crocs’ buyers. The copy was created using hand cut foam and was meant to be made from Croc’s proprietary, textured ‘croslite’ material if the concept was chosen. The letters would then be physically hung around the models to create a very real, bold and tactile campaign.

Concept, Copy & Design.