Livescribe FB “Workday Characters”

Client tasked us to create a fun, shareable experience through their Facebook page. So, we decided to play off the variety of workday personalities we all take on, as a fun device to spread the word about Livescribe’s smartpen technology.

Hand drawn icons representing characters ranging from positive (The Hammer, The Machete) to humorous (The Brown Noser, The Aftermath) were created to add fun visuals to personalized comments that colleagues would send to each other throughout their work day.

So if you wanted to send a note to your colleague about his late arrival that morning because of a crazy happy hour from the night before. You’d attach “The Aftermath” (hungover) icon to your message.

Concept, Art Direction, Illustration & Design.

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Livescribe “Hello” Campaign

Livescribe smartpens let you capture words, diagrams, scribbles, symbols and audio - syncing everything you hear to what you write. This allows users to write less and listen more – knowing the smartpen will capture everything.  You can also transfer your notes to your computer, search for key phrases and create custom virtual notebooks to better organize your notes.

The friendly “Hello” campaign was conceived to simply and beautifully showcase the high-tech product in action while highlighting a variety of user scenarios in an approachable way.

Concept, Art Direction & Design.

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Livescribe “Burden Ball” Campaign

Livescribe smartpens let you capture words, diagrams, scribbles, symbols and audio - syncing everything you hear to what you write. This allows users to write less and listen more – knowing the smartpen will capture everything.  You can then transfer your notes to your computer, search for key phrases and create custom virtual notebooks to better organize your notes.

The “Burden Ball” campaign was conceived to playfully highlight the mass amounts of scattered information we’re all expected to know, remember and recall in our day to day lives, and how the Livescribe smartpen can help alleviate some of that burden.

Concept, Art Direction & Design.

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