Dell “You Amplified” Campaign Pitch

Client tasked us to create a campaign around the potential new tagline of “You Amplified.”

Decided to test the legs of the campaign by using Dell’s affordable Inspiron™ line of computers, with a productivity spin. With a fast and efficient computer, you have more time to pursue the interests most important to you. Carpe Diem.

Concept, Art Direction & Design.

Print:

Rich Media OA:
Video Ads showcase a person pursuing their passions. The crazy visual is what they’re seeing in their mind’s eye. On rollover, the manifestation morphs into the actual person who then playfully reacts to your interruption. Ends with the character pulling down a shade, which is the final frame & art card.

MicroSite:
Working with projectionists around the world, a Live 24-Hour site asks users to ‘amplify’ themselves by submitting photos and artwork that are then projected onto famous locations around the globe. Photos of each submission are taken by onsite photographers, added to an online gallery, and emailed back to each submitter to share via social media.

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Crocs “Happily Offending Fashion” Pitch

Client wanted to see a fun campaign that acknowledged the love/hate relationship that many people have for Crocs footwear. To keep a positive spin, I focused the campaign on empowering, anti-fashion-establishment messaging to embolden Crocs’ buyers. The copy was created using hand cut foam and was meant to be made from Croc’s proprietary, textured ‘croslite’ material if the concept was chosen. The letters would then be physically hung around the models to create a very real, bold and tactile campaign.

Concept, Copy & Design.

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