Livescribe FB “Workday Characters”

Client tasked us to create a fun, shareable experience through their Facebook page. So, we decided to play off the variety of workday personalities we all take on, as a fun device to spread the word about Livescribe’s smartpen technology.

Hand drawn icons representing characters ranging from positive (The Hammer, The Machete) to humorous (The Brown Noser, The Aftermath) were created to add fun visuals to personalized comments that colleagues would send to each other throughout their work day.

So if you wanted to send a note to your colleague about his late arrival that morning because of a crazy happy hour from the night before. You’d attach “The Aftermath” (hungover) icon to your message.

Concept, Art Direction, Illustration & Design.

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The IceTee Identity & Web Design

The IceTee is a moisture wicking t-shirt, fitted with high intensity (reusable) cooling gel packs that stay dry and cool you at critical points on your body. Designed and tested to combat overheating, The IceTee cools you quickly and effectively pre & post workout or for outdoor activity in the heat.

Identity, Art Direction & Web Design.

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Livescribe “Hello” Campaign

Livescribe smartpens let you capture words, diagrams, scribbles, symbols and audio - syncing everything you hear to what you write. This allows users to write less and listen more – knowing the smartpen will capture everything.  You can also transfer your notes to your computer, search for key phrases and create custom virtual notebooks to better organize your notes.

The friendly “Hello” campaign was conceived to simply and beautifully showcase the high-tech product in action while highlighting a variety of user scenarios in an approachable way.

Concept, Art Direction & Design.

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Livescribe “Burden Ball” Campaign

Livescribe smartpens let you capture words, diagrams, scribbles, symbols and audio - syncing everything you hear to what you write. This allows users to write less and listen more – knowing the smartpen will capture everything.  You can then transfer your notes to your computer, search for key phrases and create custom virtual notebooks to better organize your notes.

The “Burden Ball” campaign was conceived to playfully highlight the mass amounts of scattered information we’re all expected to know, remember and recall in our day to day lives, and how the Livescribe smartpen can help alleviate some of that burden.

Concept, Art Direction & Design.

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Dell “You Amplified” Campaign Pitch

Client tasked us to create a campaign around the potential new tagline of “You Amplified.”

Decided to test the legs of the campaign by using Dell’s affordable Inspiron™ line of computers, with a productivity spin. With a fast and efficient computer, you have more time to pursue the interests most important to you. Carpe Diem.

Concept, Art Direction & Design.

Print:

Rich Media OA:
Video Ads showcase a person pursuing their passions. The crazy visual is what they’re seeing in their mind’s eye. On rollover, the manifestation morphs into the actual person who then playfully reacts to your interruption. Ends with the character pulling down a shade, which is the final frame & art card.

MicroSite:
Working with projectionists around the world, a Live 24-Hour site asks users to ‘amplify’ themselves by submitting photos and artwork that are then projected onto famous locations around the globe. Photos of each submission are taken by onsite photographers, added to an online gallery, and emailed back to each submitter to share via social media.

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UPS Capital Site Design & Animation

UPS Capital, a UPS company, is focused primarily on providing financial services to businesses whose supply chains span international borders, such as U.S. based businesses that manufacture or import goods overseas for sale in the U.S.

Was tasked with redesigning their website as well as creating content for their sales teams to reach out to new clients. Because of their complex offerings, we decided to create three short, animated videos to sum up their main services.

Concept, Art Direction, Illustration, Storyboards & Design.

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Perimeters Geo Fencing

Perimeters™ is a technology platform that allows brands and marketers to define, create and execute location-based marketing campaigns by building geo-fences, or perimeters, around physical locations. Perimeters allows marketers to enable their existing mobile applications or websites to deliver compelling experiences, such as coupons, audio and video content, social shopping events, or downloads as a consumer enters or exits a perimeter. Developers can also use the platform to create new location-based applications from scratch.

Identity & Web Design.

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Reliant Energy & Boy Scouts Promotion

Hand-drawn, animated microsite pitch. Every element is on a separate plane, so as the viewer navigates the site, the perspective would subtly shift. Designed to be simple and straight forward but visually engaging enough for a child to enjoy. Site targeted parents with young children that were already in the Scouts or thinking about enrolling their kids into the program.

Concept, Art Direction, Illustration & Design.

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Dell Adamo Teaser Launch

Client’s luxury laptop, The Adamo, was released under the campaign of “True Love.” Goal was to create a microsite that prompted people to tell the world their true love. Everything from their spouse to their favorite dessert. Each post created a tiny pinhole to slowly reveal the new Adamo laptop prior to launch. To increase revisits, imagery changed throughout the day, as well as the color scheme depending on if you visited during the day or night.

Concept & Design.

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